Business blogging takeup in Australia remains slow
Mainstream coverage of business blogging here in Australia has been patchy at best. So it was nice to see Chris Jenkins’ recent piece Blogging the Brand in the Australian IT section of The Australian newspaper.
The article profiles Telstra’s other grand blogging experiment Now We Are Talking. Given it still has a way to go in rebuilding its corporate image, the telco seems to be betting that blogs will help it ratchet up the PR machine just that little further.
More broadly, Jenkins quotes Microsoft’s Frank Arrigo on his outlook for Aussie business blogging, particularly at the big(ger) end of town:
It’s likely that corporate blogging won’t begin to pick up momentum with Australian businesses until the middle of next year.
As more organisations understand that this is a great way of talking to customers and hearing back from customers, they will start to embrace it.
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