Motivations of Online Retail Customers in Australia
My apologies for the lengthy delay between posts, life around here has been frenetic so the blog has unfortunately been neglected. And this despite my preaching that online marketing via regular updates of web site content is critical to your web site success and general attractiveness to the search engines.
But no more. Today we note recent intelligence from web metrics company Hitwise on why Australian customers do what they do online. It’s current and, since you’re reading this post, probably relevant to your business
Here’s the grab from their RSS feed:
Motivations of Online Retail Customers in Australia
According to Hitwise Australia, for the week ending 28/07/07, traffic to online shopping websites skews to two distinct age groups; 18-24 year-olds, and 35-44 year-olds.
Their motivations behind online retail are quite different with 18-24 year olds more likely to shop for entertainment, while 35-44 year olds are more budget-conscious visiting price-comparison and rewards websites such as Shopping.com.au, oo.com.au, FlyBuys and Myshopping.com.au.
Flip Interactive. All rights reserved.